Athleta Opens in La Encantada!


Athleta celebrated its official Grand Opening today at La Encantada, directly, may I add, across from lululemon! Using the same strategy that Beauty Brands did a while back when it opened across from bluemercury. It seems, though, that there’s plenty of room for all. Athleta is featuring massages, giveaways, skin care products and food tastings to celebrate today. Though it’s a bit hard to get to with mall construction at the moment, definitely stop by if you can, we need to keep these stores coming to T-town!

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