Target’s Latest Coup: Winky Lux

Winky Lux, the campy cosmetics brand founded in 2015 by two friends, is a nice little surprise at Target stores these days! The fun brand known for its flower petal-infused lip balms used to be purchased only at Nordstrom and other high-end boutiques, but now is widely available to our T-town masses. According to the brand’s website: “Winky Lux was born with the idea that since every beauty product is technically a little gift, from you to you, it should always look and feel as special as the person receiving it (who is also you).” Genius!

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