It’s no secret that La Encantada is a T-town treasure.

In terms of sophistication, it’s what elevates our Southern Arizona city. The experience and elegance of shopping and eating at La Encantada is, quite frankly, a freaking joy. Despite losses over the years of Louis Vuitton and Kate Spade, this shopping center works so hard to bring beautiful stores onto its grounds, recently welcoming West Elm, Madewell and Sundance.

So, even in a pandemic, the addition of the stylish new Free People store is something to relish. Taking over the vacated premises of Brooks Brothers, the posh new location boasts beautiful boho pieces that uphold the retailer’s vibe of “femininity, courage and spirit.”

The Free People shopper is “smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet to tough to tomboy to romantic,” according to the company’s website. “A girl who likes to keep busy and push life to its limits, with traveling and hanging out and everything in between.” They also mention a girl who is 26 years old, however, I refuse to believe that leaves out all the plus-26 women in this town who are very young-looking, stylish and amazing, as well!

Check it out next time you are out and about and while you’re there, head into bluemercury for the last of its incredibly packaged holiday gifts!