The Joy of Blind Product Faith

In a time when things are still uncertain and weird, there is nothing better than the everlasting pursuit of a product we believe will make us more beautiful, more youthful and that perhaps, is an undiscovered treasure.

Recently, this has been the Avene product line for me. It’s funny to note that I had just discussed succombing to Botox for the very distinct forehead lines and “11s” between my eyebrows with my friends when I came across an article on Instyle.com about Avene products. “Cures canyon-wide wrinkles” the article said. Women in their 70s and 80s claimed they didn’t even need to wear makeup anymore because the Avene products diminished their wrinkles to such an extent, the article said.

I have since been completely hooked. I read all about the mineral-rich thermal waters from which Avene creates its products, using a sacred spring in France that legend says, cured a horse of alopecia in the 18th century and has since been thoroughly researched for its healing properties for the last 300 years. In fact, the water was sent to help soothe victims of the Great Chicago Fire in 1871. You can read more about it here.

So far, I haven’t seen super-incredible improvement in my own canyon-sized wrinkles, but I’m completely willing to believe the narrative. At the very least, the products feel incredibly luxurious to use.

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