Athleta Opens in La Encantada!


Athleta celebrated its official Grand Opening today at La Encantada, directly, may I add, across from lululemon! Using the same strategy that Beauty Brands did a while back when it opened across from bluemercury. It seems, though, that there’s plenty of room for all. Athleta is featuring massages, giveaways, skin care products and food tastings to celebrate today. Though it’s a bit hard to get to with mall construction at the moment, definitely stop by if you can, we need to keep these stores coming to T-town!

Francesca’s: My Kryptonite


I’m not small or super-skinny or in my 20s, but I cannot stop shopping at Francesca’s.ย The boutique lures me into its millennial clutches with its stylish rows of blouses, rompers and dresses in candy colors and perfect whites. Plus, the commitment factor is very low. Are most of the clothes made of polyester? Yes. Will they last a lifetime? No. So, it’s the perfect place to shop the Pinterest trends without substantial investment. These days, my teen daughters usually accompany me and offer their unfiltered commentary if I look at an item that I should, “please, never wear.” So, really……it’s fun for everyone! I’m dreading the day when the young girls who work there take me by the hand and escort me over to Soft Surroundings.