Walking into Piece by Piece Wear in St. Philipβs Plaza is nothing short of walking into your stylish best friendβs amazing closet.
And, according to owner Julie Penny, thatβs entirely by design.
βIt should be like shopping with your best friend,β said Penny, the engaging forceβyou meet her and you love herβof this Tucson boutique since the 90s. βI want it to be a great experience!β
And because Penny has customers ordering items from Piece by Piece from as far as New York and Louisiana, itβs clear that experience has cemented an incredibly loyal fan base. Her Facebook and Instagram feeds are not only filled with her luxe new arrivals, but also genuinely ecstatic reviews from first-time and longtime shoppers alike.
βMy goal is whenever you get something from me, it becomes your go-to piece,β said Penny. βI want it to be like, βWhat did I wear before this?ββ Ultra-soft lines such as Sundry, Tart Intimates and sumptuous tees by JET John Eshaya are just the start. βI want it to feel soft. I touch everything. It has to be soft to start, and then I look at it.β
βIt all starts with what I want to wear and what my friends want to wear,β she said. In fact, every single piece of clothing at Piece by Piece is handpicked by Penny.
A science major at DePaul University, she credits a stint at a designer consignment store for her fashionable fate. βI just fell in love with fashion.β She and her husband moved to Arizona after she joked that frost began forming inside their apartment windows in Illinois. Though they initially thought Phoenix, Tucsonβs inclusive community and charm won them over. βEveryone here says hello and smiles at you.β
Penny has since been a devoted promoter of all things local. She is the exclusive carrier of Tucson designer Annie Hammerβs jewelry line and mosaic stones by Rox, another talented local artist.
When the pandemic hit and closed so many Tucson businesses, she made sure to continue selling her items online and personally delivered them to her loyal customers. βItβs what kept me alive,β she said. Even now, when she canβt travel to her usual markets because of COVID-19, she treasures her designers and representatives who come to her, even customizing their lines for what her shoppers want.
βI love shopping at Julieβs store,β said Mindy Thomas, a frequent Piece by Piece shopper. βItβs my favorite place in Tucson to get cute, on-trend pieces. I always leave with a smile on my face, spending my money locally and looking fashionable.β
Oh, and right now, there’s a rare 50% off sale going on–the perfect time to discover your new favorite store!
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